Author: Shalin TJ

  • Plan your Year, Month, Week

    2015 was the year where I took up several new habits. If I were to pick the one that’s helping me the most, I’d say it’s planning for my goals for the year, and accordingly, chalk out my monthly and weekly plans. Reminds me of what Yogi Berra once said, “If you don’t know where…

  • The One Big Reason Why I Love Slack

    Slack has quickly become the darling of the new-age enterprise apps (not to mention for VCs too). I’m sure there are several other things as to why we like Slack – intuitive UI, rarest of the rare lags, awesome onboarding experience (kudos to Slackbot), my bad experience with Skype, etc. But I think there’s definitely…

  • And they thought, SEO is Dead!

    And they thought, SEO is Dead!

    As a Search Marketer, one thing that I get to hear quite often is, “SEO is dead..” And almost all the times, I have to explain, it’s not SEO that is dead but the traditional SEO strategies that’re dead. Over the past couple of years, a lot has changed in the SEO domain. But let me…

  • Challenge the Status Quo

    We are captives of our own identities Living in prisons of our own creation… – Theodore “T-Bag” Bagwell, Prison Break

  • What makes you a Great Leader?

    For 2016, I’m on a challenge of reading a book a month. I’m currently reading Ben Horowitz’s The Hard Thing About Hard Things and it has this interesting chapter on what makes a Great Leader, a Great CEO? The ability to articulate the vision (your storytelling skill sets play a major role if you want…

  • Mark Cuban’s 12 Rules for Startups

    Mark Cuban’s 12 Rules for Startups

    Mark Cuban is a serial entrepreneur, investor, and owner of the Dallas Mavericks. In his book, How to Win at the Sport of Business: If I Can Do It, You Can Do It, Mark talks about 12 rules a startup Founder should adhere to. I agree with almost 10 of them. But the one that I…

  • What I like the most about SEO?

    What I like the most about SEO?

    The world calls SEO by all the names: Organic Traffic Search Traffic Google Traffic But you know what I like the most about it? Instead of building your marketing message and offering for people who are least interested in what you wanna say, SEO helps you to: know what people are already looking for, craft your offering…

  • Outlook Mail promotes Gmail – Display Advertisement Fail

    Outlook Mail promotes Gmail – Display Advertisement Fail

    Now, this is what I call as Display Advertisement Fail. Lesson Learnt: Adwords Guide to allowing and blocking ads on your site  

  • [Video] Zakir’s Anecdotes about his Father [Hindi]

    Came across this really emotional video on being a father. It’s in Hindi language. And what I like the most about it are the author’s candid and honest anecdotes about his father.

  • [Video] I Really Like This Rendition of Sultans of Swing

    Jack up your headphones… It’s time for this soulful and soothing rendition of Dire Straits’ Sultans of Swing. Alert: Are your headphones on?