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$5 spent versus benefit of $100
I have noticed many startups designing a sales pitch or a marketing campaign, often tend to communicate all the good features the product offers. Or they go a step further and bundle it with how those features can benefit the consumer. So, far so good. But I think here’s where many startups miss an important…
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Mark Cuban’s 12 Rules for Startups
Mark Cuban is a serial entrepreneur, investor, and owner of the Dallas Mavericks. In his book, How to Win at the Sport of Business: If I Can Do It, You Can Do It, Mark talks about 12 rules a startup Founder should adhere to. I agree with almost 10 of them. But the one that I…