One thing that only a few folks talk about is how many products come out of agencies.
And there’s a reason for that!
Products born out of agencies follow the two cardinal rules of building any business!
- Understanding the problem really, really, really well, and
- Building and iterating on your solution (aka, feedback loop).
Almost every product an agency builds is born out of their frustration – the “problem” of not having a solution designed for their needs.
At Springzo, we recently started working on a simple lead attribution app walking the same route.
It’s a super-simple, no-frills app for marketing teams to know what channel delivers them the most profitable leads. That’s it.
Will share the details soon.