Products Built by Agencies

One thing that only a few folks talk about is how many products come out of agencies.

And there’s a reason for that!

Products born out of agencies follow the two cardinal rules of building any business!

  1. Understanding the problem really, really, really well, and
  2. Building and iterating on your solution (aka, feedback loop).

Almost every product an agency builds is born out of their frustration – the “problem” of not having a solution designed for their needs.

At Springzo, we recently started working on a simple lead attribution app walking the same route.

It’s a super-simple, no-frills app for marketing teams to know what channel delivers them the most profitable leads. That’s it.

Will share the details soon.

Leave a Reply

Your email address will not be published. Required fields are marked *